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Title: Knowing the blood nondonor to activate behaviour
Authors: Martín Santana, Josefa Delia 
Robaina Calderín, Lorena del Pino 
Reinares Lara,Eva Marina 
Romero Domínguez, Laura 
UNESCO Clasification: 531207 Sanidad
Keywords: Anticipated Emotions
Blood Donation
Donation Intention
Motivations, et al
Issue Date: 2019
Project: la Orientación de Los Centros de Transfusión de Sangre Españoles Hacia Sus Principales Stakeholders Desde Una Perspectiva de Capital Social y Su Influencia en la Perfomance 
Journal: Social Sciences 
Abstract: This work is aimed at further developing the study of blood nondonor behaviour through a joint analysis of sociodemographic characteristics, psychological and physical barriers, impure altruism and anticipated emotions, as predictors of intention to donate. To that end, a step-by-step hierarchical regression analysis was applied on a sample of 2383 Spanish nondonors. The study's results confirm the influence of traditional variables (sociodemographic characteristics, psychological and physical barriers and impure altruism), as well as the power of anticipated emotions, both positive and negative, of donation action and inaction as variables explaining the intention to donate. Another important contribution has been to develop the moderating role of psychological and physical barriers, in addition to impure altruism, on cause-effect relationships between anticipated emotions and intention to donate. A number of practical implications can be derived from this study for transfusion centres responsible for donation promotion.
DOI: 10.3390/socsci8120324
Source: Social Sciences [EISSN 2076-0760], v. 8 (12), (Noviembre 2019)
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