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Please use this identifier to cite or link to this item: http://hdl.handle.net/10553/69246
DC FieldValueLanguage
dc.contributor.authorPicazo Peral, Patriciaen_US
dc.contributor.authorMoreno Gil, Sergioen_US
dc.contributor.authorGursoy, Doganen_US
dc.date.accessioned2020-01-23T09:06:35Z-
dc.date.available2020-01-23T09:06:35Z-
dc.date.issued2019en_US
dc.identifier.issn0959-6119en_US
dc.identifier.otherWoS-
dc.identifier.urihttp://hdl.handle.net/10553/69246-
dc.description.abstractExamination of the image projected through photographs used in marketing materials can enable managers to identify opportunities for creating differentiated positioning in the marketplace. However, the impact of image projected through photographs has not received much attention in academic literature. This paper aims to establish a methodology using dynamic indices that allow a systematic comparative evaluation of the image projected through photographs used in marketing materials of lodging properties located in competing destinations. It also provides an empirical examination of the type of image projected through photographs of lodging properties in those destinations.en_US
dc.languageengen_US
dc.relation.ispartofInternational Journal of Contemporary Hospitality Managementen_US
dc.sourceInternational Journal Of Contemporary Hospitality Management [ISSN 0959-6119], v. 31 (8), p. 3325-3351en_US
dc.subject531290 Economía sectorial: turismoen_US
dc.subject.otherDestination imageen_US
dc.subject.otherHotelesen_US
dc.subject.otherDestinos turísticosen_US
dc.subject.otherHotel industryen_US
dc.subject.otherImágenesen_US
dc.titleAnalysis of the projected image of tourism accommodations: a methodological proposalen_US
dc.typeinfo:eu-repo/semantics/Articleen_US
dc.typeArticleen_US
dc.identifier.doi10.1108/IJCHM-05-2017-0276
dc.identifier.scopus85067029738
dc.identifier.isi000495004400017-
dc.contributor.authorscopusid57192976994
dc.contributor.authorscopusid57209252663
dc.contributor.authorscopusid57197868004
dc.identifier.eissn1757-1049-
dc.description.lastpage3351-
dc.identifier.issue8-
dc.description.firstpage3325-
dc.relation.volume31-
dc.investigacionCiencias Sociales y Jurídicasen_US
dc.type2Artículoen_US
dc.contributor.daisngid31882814
dc.contributor.daisngid3536733
dc.contributor.daisngid350259
dc.utils.revisionSíen_US
dc.contributor.wosstandardWOS:Picazo, P
dc.contributor.wosstandardWOS:Moreno-Gil, S
dc.contributor.wosstandardWOS:Gursoy, D
dc.date.coverdate2019
dc.identifier.ulpgcSíes
dc.description.sjr2,203
dc.description.jcr5667,0
dc.description.sjrqQ1
dc.description.jcrqQ1
dc.description.ssciSSCI
dc.description.erihplusERIH PLUS
item.grantfulltextnone-
item.fulltextSin texto completo-
crisitem.author.deptGIR TIDES: Economía, medioambiente, sostenibilidad y turismo-
crisitem.author.deptIU de Turismo y Desarrollo Económico Sostenible-
crisitem.author.deptDepartamento de Economía y Dirección de Empresas-
crisitem.author.deptGIR TIDES: Economía, medioambiente, sostenibilidad y turismo-
crisitem.author.deptIU de Turismo y Desarrollo Económico Sostenible-
crisitem.author.deptDepartamento de Economía y Dirección de Empresas-
crisitem.author.orcid0000-0002-1264-583X-
crisitem.author.orcid0000-0001-6905-8073-
crisitem.author.parentorgIU de Turismo y Desarrollo Económico Sostenible-
crisitem.author.parentorgIU de Turismo y Desarrollo Económico Sostenible-
crisitem.author.fullNamePicazo Peral, Patricia-
crisitem.author.fullNameMoreno Gil, Sergio-
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