Economic impact of modernization process in private touristic facilities planned in “the plan of the modernization, improvement and increase of the competitiveness of San Bartolomé de Tirajana”

Abstract

Plan of Modernization, Improvement and Increase of the Competitiveness of San Bartolome de Tirajana (PMIIC) is focused on new demand expectations placed in section 15 of the 6/2009 Law. This Plan aims at defining a new tourism model in one of the most important destinations in Spain (the municipality of San Bartolomé Tirajanas in Gran Canaria island). PMIIC includes private investments in three different ways: (1) Renovation and requalification in accommodation facilities; (2) Improving the existing complementary tourism facilities; and (3) Regeneration of Shopping Centers.Besides this kind of investments, PMIIC provides other measures in order to improve the competitiveness against others competitors destinations. Maspalomas Costa Canaria is a mature tourism destination that needs continuous improvement above all in infrastructures to remove its obsolescence. Nowadays the interventions in private tourist facilities are reflected in the PMIIC and in their different urban reports with examples as: Apartamentos Santa Mónica, Hotel Barceló Margaritas or Apartamentos El Palmar.The main objective of this research is to measure the economic impact with new criteria and provides a model to be followed in similar interventions and promotion of other modernization process. Up until now, much research has been done on the subject but using quantitative criteria, basically linked to environmental, urban, landscape and socioeconomic values. However, it would seem necessary using other qualitative factors, together with relevant quantitative criteria, already well known. For these reasons, we suggest introducing new criteria such as: (a) Hotel occupation rate; (b) Room/bed prices; (c) Contract type (quota or warranty agreement); and (d) Staff (employees / total wage bill / contracts type / occupational categories.