Please use this identifier to cite or link to this item: http://hdl.handle.net/10553/52359
Title: Activity outsourcing and competitive strategy in the hotel industry. The moderator role of asset specificity
Authors: Espino-Rodríguez, Tomás F. 
Lai, Pei Chun
Keywords: Transaction Cost Economics
Buy Decisions
Performance
Firms
Capabilities, et al
Issue Date: 2014
Publisher: 0278-4319
Journal: International Journal of Hospitality Management 
Abstract: This paper analyzes hotel outsourcing from the perspective of the competitive strategy and asset specificity. A comprehensive model is developed to establish the relationships among the competitive strategy (cost leadership and differentiation strategies), asset specificity and activity outsourcing. Asset specificity is used as a moderator variable in the relationship between the competitive strategy and activity outsourcing. A specificity-outsourcing matrix is developed to classify the activities by their level of asset specificity and outsourcing. The main hotel activities are investigated in a representative sample of hotels in Taiwan. The findings indicate that the cost leadership strategy positively and partially influences outsourcing, while the differentiation strategy has a negative impact on outsourcing an activity. The results confirm the negative relationship between asset specificity and the level of activity outsourcing. Moreover, they show that asset specificity positively moderates the relationship between the competitive strategy and outsourcing. (c) 2014 Elsevier Ltd. All rights reserved.
URI: http://hdl.handle.net/10553/52359
ISSN: 0278-4319
DOI: 10.1016/j.ijhm.2014.06.005
Source: International Journal of Hospitality Management[ISSN 0278-4319],v. 42, p. 9-19
Appears in Collections:Artículos
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