Please use this identifier to cite or link to this item: http://hdl.handle.net/10553/52358
Title: Do relational norms matter in outsourcing relationships? Lesson learned from hotel sectors
Authors: Chun-Lai, Pei
Espino-Rodríguez, Tomás F. 
Baum, Tom
UNESCO Clasification: 531290 Economía sectorial: turismo
Issue Date: 2019
Publisher: 1354-8166
Journal: Tourism Economics 
Abstract: The study examines relational norms in outsourcing relationships. The study analyzes some factors that determine the use of relational norms, such as outsourcing benefits and the competitive strategy (cost leadership and differentiation). In addition, it analyzes the influence of the use of relational norms on the outsourcing success. Based on a sample of 127 outsourcing relationships in two tourist destinations, a partial least squares structural model was used to test the hypotheses. The findings show that the outsourcing benefits and competitive strategy determine the use of relational norms. They also show that there is a positive relationship between relational norms and outsourcing success. Some differences were found between the two destinations analyzed.
URI: http://hdl.handle.net/10553/52358
ISSN: 1354-8166
DOI: 10.1177/1354816618794553
Source: Tourism Economics[ISSN 1354-8166],v. 25 (2), p. 189-212
Appears in Collections:Artículos
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