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Title: Willingness to pay for health risk reduction in the context of altruism
Authors: Araña Padilla, Jorge 
León González, Carmelo Javier 
Keywords: Contingent Valuation
Statistical Life
Safety, et al
Issue Date: 2002
Publisher: 1057-9230
Journal: Health Economics 
Abstract: This paper presents results on the valuation of health risks in the presence of altruism. The contingent valuation method is utilised in a split sample experiment for estimating the private and public values in reducing the risk of flu. Data modelling for the dichotomous choice method follows a Bayesian approach, which accounts for zero responses and is adequate for the comparison of small sample results. The results of the experiment suggest that altruism is a positive component in the value of reducing the probability of flu, which depends positively on the number of days involved, the health status and the personal income of the subject. The marginal value of risk is found to be a decreasing function of the reduction in the probability of becoming ill. Copyright (C) 2002 John Wiley Sons, Ltd.
ISSN: 1057-9230
DOI: 10.1002/hec.687
Source: Health Economics[ISSN 1057-9230],v. 11 (7), p. 623-635
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