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Title: Critical issues in health and wellness tourism: an exploratory study of visitors to wellness centres on Gran Canaria
Authors: Medina Muñoz, Diego Ramón 
Medina Muñoz, Rita Dolores 
UNESCO Clasification: 531290 Economía sectorial: turismo
Keywords: Destinos turísticos
Issue Date: 2013
Publisher: 1368-3500
Journal: Current Issues in Tourism 
Abstract: The growing commodification of health care and therapeutic landscape, as well as the recent growth in international demand for wellness services and treatments, has led to the proliferation of destinations and enterprises that have selected health and wellness tourism as part of their corporate strategy, including coastal tourism destinations such as the Spanish island of Gran Canaria. This study discusses the commodification of health care and landscape, the relationship between everyday life and going on holiday, as well as the motives for medical and wellness tourism. Wellness tourism development on Gran Canaria is also analysed as a case study that could prove useful for those working on diversification within coastal tourism. An exploratory study of European visitors to wellness centres on the island is also presented. Major findings and contributions relate to sociodemographic characteristics, motives for the visit to the island, the importance of the wellness offer, tourist and travel behaviour and wellness behaviour both at the destination and at the place of residence. Another contribution refers to differences in the use of wellness centres and treatments among visitors, based on their place of origin, gender, age, marital status and job situation. Management and marketing implications are also suggested.
ISSN: 1368-3500
DOI: 10.1080/13683500.2012.748719
Source: Current Issues in Tourism[ISSN 1368-3500],v. 16, p. 415-435
Appears in Collections:Artículos
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