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Title: Self-congruity and destination choice
Authors: Beerli Palacio, María Asunción 
Díaz Meneses, Gonzalo 
Moreno Gil, Sergio 
UNESCO Clasification: 531290 Economía sectorial: turismo
Keywords: Destinos turísticos
Marca turística
Issue Date: 2007
Publisher: 0160-7383
Journal: Annals of Tourism Research 
Abstract: The objective of this work is to clarify the role of self-congruity, understood as congruity between tourists' self-concept and the image of a destination, in their choice of it. The empirical research finds that the greater the agreement between a destination's image and one's self-concept, the greater the tendency for the tourist to visit that place. Moreover, self-congruity loses this determining power when one has already visited a place. The findings further suggest that the greater the tourist's involvement in leisure tourism, the greater its power to predict destination choice.
ISSN: 0160-7383
DOI: 10.1016/j.annals.2007.01.005
Source: Annals of Tourism Research[ISSN 0160-7383],v. 34, p. 571-587
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