Please use this identifier to cite or link to this item: http://hdl.handle.net/10553/47774
Title: Understanding the museum image formation process: a comparison of residents and tourists
Authors: Moreno Gil, Sergio 
Ritchie, J. R.Brent
UNESCO Clasification: 531290 Economía sectorial: turismo
Keywords: Turismo cultural
Museos
Issue Date: 2009
Publisher: 0047-2875
Journal: Journal of Travel Research 
Abstract: This study seeks to provide a deeper understanding of the image formation process as it relates to museums with a view to comparing and contrasting tourists and residents as the two main target segments for this high-quality attraction. This study theoretically develops and empirically tests a measurement model of the museum image formation process, integrating the processes for both residents and tourists. The model also examines visitor motivations and information sources as conditioning variables. Finally, it studies the effect of visitor image on satisfaction with the museum visitation experience. The results of this study suggest that residents and tourists have some differences in their image formation process following visitation to a museum. Theoretical and managerial implications are discussed.
URI: http://hdl.handle.net/10553/47774
ISSN: 0047-2875
DOI: 10.1177/0047287508326510
Source: Journal of Travel Research[ISSN 0047-2875],v. 47, p. 480-493
Appears in Collections:Artículos
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