Identificador persistente para citar o vincular este elemento: http://hdl.handle.net/10553/47772
Título: The influence of a film on destination image and the desire to travel: A cross-cultural comparison
Autores/as: Hudson, Simon
Wang, Youcheng
Gil, Sergio Moreno 
Clasificación UNESCO: 531290 Economía sectorial: turismo
Palabras clave: Destinos turísticos
Cine
Fecha de publicación: 2011
Editor/a: 1099-2340
Publicación seriada: International Journal of Tourism Research 
Resumen: The objective of this study was to measure the immediate impacts of a film on the perceptions of viewers from different countries. The film chosen for this experiment was the Motorcycle Diaries in which South America was featured prominently in the film. Using established scales from the tourism and marketing literature, viewers from the USA, Canada and Spain were surveyed before and after seeing the film, and results showed that the film did change the viewers' perceptions of South America. After watching the film, a large percentage of the respondents expressed a desire to visit the countries seen in the film, with Canadians showing a significantly higher desire to visit South America than the US and Spanish participants. Those who were motivated to travel by the film were especially influenced by the scenery, landscape and the cultural attractions of the destination as depicted in the movie.
URI: http://hdl.handle.net/10553/47772
ISSN: 1099-2340
DOI: 10.1002/jtr.808
Fuente: International Journal of Tourism Research[ISSN 1099-2340],v. 13, p. 177-190
Colección:Artículos
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