Please use this identifier to cite or link to this item: http://hdl.handle.net/10553/47772
Title: The influence of a film on destination image and the desire to travel: A cross-cultural comparison
Authors: Hudson, Simon
Wang, Youcheng
Gil, Sergio Moreno 
UNESCO Clasification: 531290 Economía sectorial: turismo
Keywords: Destinos turísticos
Cine
Issue Date: 2011
Publisher: 1099-2340
Journal: International Journal of Tourism Research 
Abstract: The objective of this study was to measure the immediate impacts of a film on the perceptions of viewers from different countries. The film chosen for this experiment was the Motorcycle Diaries in which South America was featured prominently in the film. Using established scales from the tourism and marketing literature, viewers from the USA, Canada and Spain were surveyed before and after seeing the film, and results showed that the film did change the viewers' perceptions of South America. After watching the film, a large percentage of the respondents expressed a desire to visit the countries seen in the film, with Canadians showing a significantly higher desire to visit South America than the US and Spanish participants. Those who were motivated to travel by the film were especially influenced by the scenery, landscape and the cultural attractions of the destination as depicted in the movie.
URI: http://hdl.handle.net/10553/47772
ISSN: 1099-2340
DOI: 10.1002/jtr.808
Source: International Journal of Tourism Research[ISSN 1099-2340],v. 13, p. 177-190
Appears in Collections:Artículos
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