Please use this identifier to cite or link to this item: http://hdl.handle.net/10553/47769
Title: Economic valuation of tourism destination image
Authors: Carballo, M.M.
Araña Padilla, Jorge 
León González, Carmelo Javier 
Moreno Gil, Sergio 
UNESCO Clasification: 531290 Economía sectorial: turismo
Keywords: Destinos turísticos
Issue Date: 2015
Publisher: 1354-8166
Journal: Tourism Economics 
Abstract: This paper develops a novel methodology for estimating the value of destination image, which incorporates two principal advantages over the methods used to date. First, it allows tourism destination image to be assessed in economic terms, so a formal cost-benefit analysis can be executed to ascertain whether or not a specific marketing action should be implemented. Second, it enables a disentangling of the economic assessment of tourist destination image in terms of destination attributes. This can be used to design marketing actions aimed at optimizing marketing efforts to enhance a destination's image.
URI: http://hdl.handle.net/10553/47769
ISSN: 1354-8166
DOI: 10.5367/te.2014.0381
Source: Tourism Economics[ISSN 1354-8166],v. 21, p. 741-759
Appears in Collections:Reseña
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