Please use this identifier to cite or link to this item: http://hdl.handle.net/10553/47769
DC FieldValueLanguage
dc.contributor.authorCarballo, M.M.en_US
dc.contributor.authorAraña Padilla, Jorgeen_US
dc.contributor.authorLeón González, Carmelo Javieren_US
dc.contributor.authorMoreno Gil, Sergioen_US
dc.date.accessioned2018-11-23T16:15:26Z-
dc.date.available2018-11-23T16:15:26Z-
dc.date.issued2015en_US
dc.identifier.issn1354-8166en_US
dc.identifier.urihttp://hdl.handle.net/10553/47769-
dc.description.abstractThis paper develops a novel methodology for estimating the value of destination image, which incorporates two principal advantages over the methods used to date. First, it allows tourism destination image to be assessed in economic terms, so a formal cost-benefit analysis can be executed to ascertain whether or not a specific marketing action should be implemented. Second, it enables a disentangling of the economic assessment of tourist destination image in terms of destination attributes. This can be used to design marketing actions aimed at optimizing marketing efforts to enhance a destination's image.en_US
dc.languageengen_US
dc.publisher1354-8166
dc.relation.ispartofTourism Economicsen_US
dc.sourceTourism Economics[ISSN 1354-8166],v. 21, p. 741-759en_US
dc.subject531290 Economía sectorial: turismoen_US
dc.subject.otherDestinos turísticosen_US
dc.titleEconomic valuation of tourism destination imageen_US
dc.typeinfo:eu-repo/semantics/reviewen_US
dc.typeArticleen_US
dc.identifier.doi10.5367/te.2014.0381
dc.identifier.scopus84939808531-
dc.identifier.isi000361057900003
dc.contributor.authorscopusid56797798700-
dc.contributor.authorscopusid7005207170-
dc.contributor.authorscopusid7101886256-
dc.contributor.authorscopusid57190668738-
dc.description.lastpage759-
dc.description.firstpage741-
dc.relation.volume21-
dc.investigacionCiencias Sociales y Jurídicasen_US
dc.type2Reseñaen_US
dc.contributor.daisngid10117625
dc.contributor.daisngid641205
dc.contributor.daisngid597168
dc.contributor.daisngid3536733
dc.utils.revisionen_US
dc.contributor.wosstandardWOS:Carballo, MM
dc.contributor.wosstandardWOS:Arana, JE
dc.contributor.wosstandardWOS:Leon, CJ
dc.contributor.wosstandardWOS:Moreno-Gil, S
dc.date.coverdateEnero 2015
dc.identifier.ulpgces
item.grantfulltextnone-
item.fulltextSin texto completo-
crisitem.author.deptDepartamento de Análisis Económico Aplicado-
crisitem.author.deptEconomía, medioambiente, sostenibilidad y turismo-
crisitem.author.deptIU de Turismo y Desarrollo Económico Sostenible-
crisitem.author.deptDepartamento de Análisis Económico Aplicado-
crisitem.author.deptEconomía, medioambiente, sostenibilidad y turismo-
crisitem.author.deptIU de Turismo y Desarrollo Económico Sostenible-
crisitem.author.deptDepartamento de Economía y Dirección de Empresas-
crisitem.author.orcid0000-0003-0878-9934-
crisitem.author.orcid0000-0001-9451-4093-
crisitem.author.orcid0000-0001-6905-8073-
crisitem.author.parentorgIU de Turismo y Desarrollo Económico Sostenible-
crisitem.author.parentorgIU de Turismo y Desarrollo Económico Sostenible-
crisitem.author.fullNameAraña Padilla, Jorge-
crisitem.author.fullNameLeón González, Carmelo Javier-
crisitem.author.fullNameMoreno Gil, Sergio-
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