Identificador persistente para citar o vincular este elemento:
http://hdl.handle.net/10553/47422
| Título: | Location models and GIS tools for retail site location | Autores/as: | Suárez Vega, Rafael Ricardo Santos Peñate, Dolores Rosa Dorta González, Pablo |
Clasificación UNESCO: | 531004 Operaciones comerciales internacionales | Palabras clave: | Localización de mercados | Fecha de publicación: | 2012 | Editor/a: | 0143-6228 | Publicación seriada: | Applied Geography | Resumen: | Competitive location models and GIS are combined to build decision-aid tools in a franchise distribution system when a single facility has to be located in a continuous space. Several objectives are involved, which are sometimes in conflict, and a certain equilibrium among these objectives is desirable. Competitive location models are used to represent the interrelationships among decision makers, and GIS tools are designed to provide both a map representing market share and a map showing the cannibalization effect. These tools allow the incorporation of forbidden regions and other restrictions and visualization of the effects produced by the opening of a new facility. | URI: | http://hdl.handle.net/10553/47422 | ISSN: | 0143-6228 | DOI: | 10.1016/j.apgeog.2012.04.009 | Fuente: | Applied Geography[ISSN 0143-6228],v. 35, p. 12-22 |
| Colección: | Artículos |
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