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Title: Location models and GIS tools for retail site location
Authors: Suárez Vega, Rafael Ricardo 
Santos Peñate, Dolores Rosa 
Dorta González, Pablo 
UNESCO Clasification: 531004 Operaciones comerciales internacionales
Keywords: Localización de mercados
Issue Date: 2012
Publisher: 0143-6228
Journal: Applied Geography 
Abstract: Competitive location models and GIS are combined to build decision-aid tools in a franchise distribution system when a single facility has to be located in a continuous space. Several objectives are involved, which are sometimes in conflict, and a certain equilibrium among these objectives is desirable. Competitive location models are used to represent the interrelationships among decision makers, and GIS tools are designed to provide both a map representing market share and a map showing the cannibalization effect. These tools allow the incorporation of forbidden regions and other restrictions and visualization of the effects produced by the opening of a new facility.
ISSN: 0143-6228
DOI: 10.1016/j.apgeog.2012.04.009
Source: Applied Geography[ISSN 0143-6228],v. 35, p. 12-22
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