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Title: Spatial analysis of consumer behavior in a food products market
Authors: Suárez Vega, Rafael Ricardo 
Gutiérrez Acuña, José Luis
Rodríguez Díaz, Manuel 
UNESCO Clasification: 531009 Relaciones comerciales internacionales
Keywords: Mercado internacional
Issue Date: 2015
Publisher: 2065-3913
Journal: Theoretical and Empirical Researches in Urban Management 
Abstract: Market is a spatial reality characterized by two factors influencing the demand: the distribution system and the geographic component of the market. The aim of this article is to analyze the spatial behavior of consumer food products within a geographic market area including two different zones: urban and rural. Academic literature has developed several models based on the distance and the size of the store, as the basic but not unique variables that explain consumer behavior in retailing. This paper deals empirically with these postulates to verify if, at present time, they continue to be effective in the grocery sector, and to develop a framework to analyze the market from a geographic perspective. Telephone surveys were carried out to determine the degree of attractiveness of the stores, coming to the conclusion that in the geographic scope studied a substantial change had taken place in the behavior of the consumers of food products. The study demonstrates that attraction increases with proximity and the fact that the large size of the stores is no longer decisive in the buying decision. It also analyzes the best dimension range for the retailers. The results obtained represent a spatial restructuring of the demand that has effects in companies’ strategies, urban planning, geomarketing and location decisions applied to consumers and retailers of food products.
ISSN: 2065-3913
Source: Theoretical and Empirical Researches in Urban Management[ISSN 2065-3913],v. 10, p. 25-42
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