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Title: Modelling mode choice for freight transport using advanced choice experiments
Authors: Arencibia Perez, Ana Isabel 
Feo Valero, María
García Menéndez, Leandro
Román García, Concepción 
UNESCO Clasification: 531212 Transportes y comunicaciones
Keywords: Transportes frigoríficos
Issue Date: 2015
Publisher: 0965-8564
Journal: Transportation Research Part A: Policy and Practice 
Abstract: In this paper we use advanced choice modelling techniques to analyse demand for freight transport in a context of modal choice. To this end, a stated preference (SP) survey was conducted in order to estimate freight shipper preferences for the main attributes that define the service offered by the different transport modes. From a methodological point of view, we focus on two critical issues in the construction of efficient choice experiments. Firstly, in obtaining good quality prior information about the parameters; and secondly, in the improved quality of the experimental data by tailoring a specific efficient design for every respondent in the sample.With these data, different mixed logit models incorporating panel correlation effects and accounting for systematic and random taste heterogeneity are estimated. For the best model specification we obtain the willingness to pay for improving the level of service and the elasticity of the choice probabilities for the different attributes. Our model provide interesting results that can be used to analyse the potential diversion of traffic from road (the current option) to alternative modes, rail or maritime, as well as to help in the obtaining of the modal distribution of commercial traffic between Spain and the European Union, currently passing through the Pyrenees.
ISSN: 0965-8564
DOI: 10.1016/j.tra.2015.03.027
Source: Transportation Research Part A: Policy and Practice[ISSN 0965-8564],v. 75, p. 252-267
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