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Title: The configuration of the university image and its relationship with the satisfaction of students
Authors: Beerli Palacio, María Asunción 
Díaz Meneses, Gonzalo 
Pérez Pérez, Pedro J.
UNESCO Clasification: 5802 Organización y planificación de la educación
Keywords: Universidades
Reputación corporativa
Issue Date: 2002
Publisher: 0957-8234
Journal: Journal of Educational Administration 
Abstract: This work centers on the study of the image of universities, with the aims of explaining the process of image forming by means of its different components, both in its cognitive and affective dimensions and of analyzing its relationship with the students' satisfaction with the university. The results of the empirical work carried out on a representative sample of 6,775 students studying at a Spanish university demonstrate that the cognitive component of image is an antecedent of the affective component. In turn, both of those components influence the forming of the overall image of the university and the cognitive, affective and overall images statistically and significantly influence the students' satisfaction with the university.
ISSN: 0957-8234
DOI: 10.1108/09578230210440311
Source: Journal of Educational Administration[ISSN 0957-8234],v. 40, p. 486-505
Appears in Collections:Artículos
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