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Title: Analysis of the travel agencies from the leisure travellers' perception: the Spanish case
Authors: Moreno Gil, Sergio 
Celís Sosa, Daniel Francisco 
UNESCO Clasification: 531290 Economía sectorial: turismo
Keywords: Agencias de viajes
Issue Date: 2003
Publisher: 1332-7461
Journal: Tourism 
Abstract: Today's travel agency is the most important tourist intermediary but is going through a difficult situation, in both its structure and its core business. In this wide descriptive study, the Spanish outgoing travel agency industry as a whole has been analysed. The empirical work, using data gathered from leisure travellers' perceptions, provides information such as reasons for using, or not, travel agency services, the factors influencing the client's final choice of agency, the attributes most important to the client in the relationship, and the tendency to use IT in contracting leisure travel services. Some of the principle results of this paper indicate the main attributes for the customer when choosing a travel agency (eg.: Professional service). However, price, brand, the specialisation and even the range of services offered by the travel agency have no special importance for the customer.
ISSN: 1332-7461
Source: Tourism[ISSN 1332-7461],v. 51, p. 31-41
Appears in Collections:Artículos
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