Identificador persistente para citar o vincular este elemento:
http://hdl.handle.net/10553/45541
Título: | Modeling based on ontologies of the user's psychographic profile in targeted advertising | Autores/as: | Rodríguez, Abraham Rodríguez García, Nicolás Iglesias González, José María Quinteiro |
Clasificación UNESCO: | 120304 Inteligencia artificial | Palabras clave: | Advertising Marketing strategies OWL ontologies Recommendation systems |
Fecha de publicación: | 2011 | Publicación seriada: | RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao | Resumen: | In this paper we discuss how the use of ontologies and semantic reasoners can help in the definition of marketing strategies in the context of on-demand multimedia services. We design a recommendation architecture in which ontologies are used to model the features and user behavior, as well to infer relevant information. The combination of ontologies and Knowledge-based systems can provide a better user segmentation quality by using specific domain knowledge in a way that other recommendation techniques are not able to exploit. Information regarding the social or lifestyle behavior of customers (and its evolutionary character) can be better managed using the capabilities of ontology languages. | URI: | http://hdl.handle.net/10553/45541 | ISSN: | 1646-9895 | Fuente: | RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao [ISSN 1646-9895], (7), p. 47-59 |
Colección: | Artículos |
Citas SCOPUSTM
1
actualizado el 25-ago-2024
Visitas
102
actualizado el 31-ago-2024
Google ScholarTM
Verifica
Comparte
Exporta metadatos
Los elementos en ULPGC accedaCRIS están protegidos por derechos de autor con todos los derechos reservados, a menos que se indique lo contrario.