Please use this identifier to cite or link to this item: http://hdl.handle.net/10553/45541
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dc.contributor.authorRodríguez, Abraham Rodríguezen_US
dc.contributor.authorGarcía, Nicolás Iglesiasen_US
dc.contributor.authorGonzález, José María Quinteiroen_US
dc.date.accessioned2018-11-22T10:39:09Z-
dc.date.available2018-11-22T10:39:09Z-
dc.date.issued2011en_US
dc.identifier.issn1646-9895en_US
dc.identifier.urihttp://hdl.handle.net/10553/45541-
dc.description.abstractIn this paper we discuss how the use of ontologies and semantic reasoners can help in the definition of marketing strategies in the context of on-demand multimedia services. We design a recommendation architecture in which ontologies are used to model the features and user behavior, as well to infer relevant information. The combination of ontologies and Knowledge-based systems can provide a better user segmentation quality by using specific domain knowledge in a way that other recommendation techniques are not able to exploit. Information regarding the social or lifestyle behavior of customers (and its evolutionary character) can be better managed using the capabilities of ontology languages.en_US
dc.languageengen_US
dc.relation.ispartofRISTI - Revista Iberica de Sistemas e Tecnologias de Informacaoen_US
dc.sourceRISTI - Revista Iberica de Sistemas e Tecnologias de Informacao [ISSN 1646-9895], (7), p. 47-59en_US
dc.subject120304 Inteligencia artificialen_US
dc.subject.otherAdvertisingen_US
dc.subject.otherMarketing strategiesen_US
dc.subject.otherOWL ontologiesen_US
dc.subject.otherRecommendation systemsen_US
dc.titleModeling based on ontologies of the user's psychographic profile in targeted advertisingen_US
dc.typeinfo:eu-repo/semantics/Articlees
dc.typeArticlees
dc.identifier.scopus85034733893-
dc.contributor.authorscopusid36807420100-
dc.contributor.authorscopusid57197835758-
dc.contributor.authorscopusid57072626400
dc.contributor.authorscopusid57197828591-
dc.description.lastpage59-
dc.identifier.issue7-
dc.description.firstpage47-
dc.investigacionIngeniería y Arquitecturaen_US
dc.type2Artículoen_US
dc.date.coverdateJunio 2011
dc.identifier.ulpgces
item.grantfulltextnone-
item.fulltextSin texto completo-
crisitem.author.deptGIR IUCES: Computación inteligente, percepción y big data-
crisitem.author.deptIU de Cibernética, Empresa y Sociedad (IUCES)-
crisitem.author.orcid0000-0001-6366-7679-
crisitem.author.parentorgIU de Cibernética, Empresa y Sociedad (IUCES)-
crisitem.author.fullNameRodríguez Rodríguez, Abraham-
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