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Title: The influence of remoteness and isolation in the rural accommodation rental price among eastern and western destinations
Authors: Santana Jiménez, Yolanda 
Sun, Ya Yen
Hernández Guerra, Juan María 
Suárez Vega, Rafael Ricardo 
UNESCO Clasification: 531290 Economía sectorial: turismo
Keywords: Hoteles
Revenue management
Gestión de alojamientos
Issue Date: 2015
Publisher: 0047-2875
Journal: Journal of Travel Research 
Abstract: Experiencing the context of a rural environment is the fundamental aspect of rural travel. In order to estimate quantitative influences of the rural environment, this paper proposes to proxy rurality through two indicators: isolation and remoteness. The estimation of a hedonic pricing model with the use of both Geographic Information Systems and spatial econometrics allows obtaining the specific influence of these factors on rural lodging room prices. The methodology is applied to two tourist destinations with similar characteristics from Eastern (Taiwan) and Western (Spain) cultures. Results show that visitors’ preferences for isolation are significant but differ between these two regions. The main reasons that explain this divergence are population density differences between origin and destination, domination of international versus domestic visitors, and the intrinsic destination characteristics and perceived image. Managerial recommendations on how to emphasize the factors in the promotion of accommodation services are derived from the present study.
ISSN: 0047-2875
DOI: 10.1177/0047287513517423
Source: Journal of Travel Research[ISSN 0047-2875],v. 54, p. 380-395
Appears in Collections:Artículos
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