Interactive effects of procedural justice and normative effectiveness on the employee citizenship behavior revealed across the internet

Abstract

Cybercivism tries to capture the organizational citizenship behaviour (OCB) shown by the employees through their internet use in the workplace. Prior research is conclusive about the influence that employee percep-tions of procedural justice (PJ) have on their organizational citizenship behaviour (OCB) and on their cybercivism in particular. However, this article suggests that this relationship -PJ and cybercivism- is moderated by their percep-tions of a governed workplace. More specifically, the present study suggests that the level of normative effective-ness interacts with PJ, weakening or intensifying (even activating) the effects of PJ on cybercivism. Data were col-lected from 270 teachers at a university. Multiple Hierarchical Regression results support the moderating role of normative effectiveness because the perceptions of PJ among employees with low, as compared to high normative effectiveness, have a stronger relationship with cybercivism. The findings contribute to a better understanding of the ways in which workplace fair perceptions affect cybercivism and suggest that, unless fair perceptions take place in a governed workplace, the design of fair operating procedures may be fruitless in the effort to promote cybercivism and achieve its benefits.