Please use this identifier to cite or link to this item: http://hdl.handle.net/10553/43318
Title: Key success factors for understanding the image of a tourist accommodation. An empirical study in the canary islands
Other Titles: Factores determinantes del éxito para entender la imagen de un alojamiento turístico: un studio empírico en Islas Canarias
Authors: Moreno Gil, Sergio 
Martín Santana, Josefa Delia 
De León Ledesma, Javier 
UNESCO Clasification: 531290 Economía sectorial: turismo
Keywords: Alojamientos turísticos
Canarias
Issue Date: 2012
Publisher: 0121-5051
Journal: Innovar: Revista de Ciencias Administrativas y Sociales 
Abstract: A tourist accommodation's image of is crucial for success in the market. However, until now no attention has been placed on analysis of the image of non-traditional tourist accommodations (such as apartments, condominiums, villas, bungalows etc.), despite their importance in Latin America and Spain. The goal of this study is to better understand the image of non-hotel establishments, identifying their different dimensions and analyzing their importance in order to explain these types of accommodationś overall image. The study also analyzes the tourist's image formation process, evaluating how the customer's personal characteristics and those of the accommodation influence the image of the tourist accommodation. The study concludes with practical and academic implications of the findings.
URI: http://hdl.handle.net/10553/43318
ISSN: 0121-5051
Source: Innovar[ISSN 0121-5051],v. 22, p. 139-152
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