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Title: A motivation-based explanatory model of street drinking among young people
Authors: Martín Santana, Josefa Delia 
Beerli Palacio, María Asunción 
Fernández Monroy, Margarita 
UNESCO Clasification: 3212 Salud pública
Keywords: Consumo de alcohol
Issue Date: 2014
Publisher: 1937-1918
Journal: Social Work in Public Health 
Abstract: This social marketing study focuses on street drinking behavior among young people. The objective is to divide the market of young people who engage in this activity into segments according to their motivations. For the three segments identified, a behavior model is created using the beliefs, attitudes, behavior, and social belonging of young people who engage in street drinking. The methodology used individual questionnaires filled in by a representative sample of young people. The results show that the behavior model follows the sequence of attitudes-beliefs-behavior and that social belonging influences these three variables. Similarly, differences are observed in the behavior model depending on the segment individuals belong to.
ISSN: 1937-1918
DOI: 10.1080/19371918.2013.851635
Source: Social Work in Public Health[ISSN 1937-1918],v. 29, p. 383-400
Appears in Collections:Artículos
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