Please use this identifier to cite or link to this item:
http://hdl.handle.net/10553/42675
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Melián-Alzola, Lucía | en_US |
dc.contributor.author | Padrón-Robaina, Víctor | en_US |
dc.date.accessioned | 2018-11-21T10:37:46Z | - |
dc.date.available | 2018-11-21T10:37:46Z | - |
dc.date.issued | 2007 | en_US |
dc.identifier.issn | 0265-671X | en_US |
dc.identifier.uri | http://hdl.handle.net/10553/42675 | - |
dc.description.abstract | Purpose - The purpose of this paper is to analyze the role and importance of results in B2C e-commerce from the customer's perspective, together with impact on overall perceived quality and customer attitudes. Design/methodology/ approach - The data base for this study was obtained from a sample of 191 individuals who had purchased on the internet and the techniques used in the statistical analysis of the data were as follows: principal components analysis, structural equations and regression analyses. Findings - Two dimensions - cost and guarantee - explain value in e-commerce. In the data resulting from the analyses, guarantee turns out to be a more important factor with respect to overall perceived quality and consumer attitudes than cost. Research limitations/implications - If a company manages to improve its e-commerce transaction results, this will have a favorable effect on overall perceived quality and consumer attitudes. In other words, the result is as important as the process for a successful purchase. Practical implications - The scale, integrated for the dimensions "guarantee" and "cost" should help firms to identify and improve their B2C e-commerce results from the customer perspective. Consequently, it will have a positive effect on overall quality, disposition to repeat and disposition to recommend. Originality/value - Companies operating on the internet will find a number of suggestions in this paper on how to achieve competitive advantage through the successful management of their websites, improving results - guarantee and cost - to customers. | en_US |
dc.language | eng | en_US |
dc.publisher | 0265-671X | |
dc.relation.ispartof | International Journal of Quality and Reliability Management | en_US |
dc.source | International Journal of Quality and Reliability Management[ISSN 0265-671X],v. 24, p. 279-293 | en_US |
dc.subject | 531211 Comercio | en_US |
dc.subject.other | Comercio electrónico | en_US |
dc.title | Measuring the results in B2C e-commerce | en_US |
dc.type | info:eu-repo/semantics/Article | es |
dc.type | Article | es |
dc.identifier.doi | 10.1108/02656710710730870 | |
dc.identifier.scopus | 33947096900 | - |
dc.identifier.isi | 000211465600004 | |
dc.contributor.authorscopusid | 13907512700 | |
dc.contributor.authorscopusid | 8582478100 | |
dc.description.lastpage | 293 | - |
dc.description.firstpage | 279 | - |
dc.relation.volume | 24 | - |
dc.investigacion | Ciencias Sociales y Jurídicas | en_US |
dc.type2 | Artículo | en_US |
dc.contributor.daisngid | 11822982 | |
dc.contributor.daisngid | 8833680 | |
dc.contributor.wosstandard | WOS:Melian-Alzola, L | |
dc.contributor.wosstandard | WOS:Padron-Robaina, V | |
dc.date.coverdate | Marzo 2007 | |
dc.identifier.ulpgc | Sí | es |
dc.description.esci | ESCI | |
item.fulltext | Sin texto completo | - |
item.grantfulltext | none | - |
crisitem.author.dept | GIR IUCES: Dirección de Marketing, RSC y empresa familiar | - |
crisitem.author.dept | IU de Cibernética, Empresa y Sociedad (IUCES) | - |
crisitem.author.dept | Departamento de Economía y Dirección de Empresas | - |
crisitem.author.dept | GIR TIDES: Economía, medioambiente, sostenibilidad y turismo | - |
crisitem.author.dept | IU de Turismo y Desarrollo Económico Sostenible | - |
crisitem.author.dept | Departamento de Economía y Dirección de Empresas | - |
crisitem.author.orcid | 0000-0003-1246-5203 | - |
crisitem.author.orcid | 0000-0001-6048-2935 | - |
crisitem.author.parentorg | IU de Cibernética, Empresa y Sociedad (IUCES) | - |
crisitem.author.parentorg | IU de Turismo y Desarrollo Económico Sostenible | - |
crisitem.author.fullName | Melián Alzola, Lucía | - |
crisitem.author.fullName | Padrón Robaina, Víctor Ignacio | - |
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