Renovation strategies for accommodation at mature destinations: a tourist demand-based approach

Abstract

This study aims to identify the different needs for accommodation renovation at mature destinations, as well as to analyse the effect of these needs on a tourist's overall impression regarding the need to renovate the accommodation. From the literature review, six categories of accommodation renovation are identified and tourist attitudes towards them are assessed using the case of Gran Canaria, a mature coastal destination in Spain. Results include a model explaining tourists' overall impression concerning the need to rejuvenate the accommodation based on the different categories of renovation. A significant negative association between a tourist's evaluation of the overall need for renovation and his/her overall satisfaction is also confirmed. Professional implications in terms of policies and strategies for rejuvenating accommodation on Gran Canaria are suggested, most of which could be of interest for other mature destinations.