Please use this identifier to cite or link to this item: http://hdl.handle.net/10553/42116
Title: How could traditional travel agencies improve their competitiveness and survive? A qualitative study in Spain
Authors: Aguiar Quintana, Juana Teresa 
Gil, Sergio Moreno 
Picazo Peral, Patricia
UNESCO Clasification: 531290 Economía sectorial: turismo
Keywords: Motivations
Qualitative study
Successful strategies
Travel agency
Trends
Issue Date: 2016
Journal: Tourism Management Perspectives 
Abstract: The present study aims to provide greater insight into the trends affecting traditional travel agencies and propose strategies to improve their competitiveness. This research develops a qualitative study with three complementary steps: (1) focus groups were held with the main travel agency segments (corporate and holidays), to analyze their motivations and perceptions; (2) interviews were conducted with managers and experts to analyze customers' perceptions and emphasize some of the main trends affecting this industry; and finally, (3) interviewees were asked to propose strategies to overcome the future trends previously identified. With this objective in mind, this research integrates both perspectives: demand and supply, to propose actions and strategies for future scenarios, which is especially valuable due to the difficult situation of travel agencies in Spain. Finally, after identifying the 14 main trends in the industry and 23 recommended strategies, the study also proposes some useful future research topics for the industry.
URI: http://hdl.handle.net/10553/42116
ISSN: 2211-9736
DOI: 10.1016/j.tmp.2016.07.011
Source: Tourism Management Perspectives[ISSN 2211-9736],v. 20, p. 98-108
Appears in Collections:Artículos
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