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Title: How hotels compete on the basis of competitive priorities and their relationship with infrastructural and structural decisions
Authors: Espino-Rodríguez, Tomás F. 
UNESCO Clasification: 5311 Organización y dirección de empresas
531290 Economía sectorial: turismo
Keywords: Competitive priorities
Competitive strategy
Structural and infrastructural decisions
Issue Date: 2016
Journal: Service Business 
Abstract: This paper aims to investigate how hotels compete on the basis of competitive priorities. First, the study analyzes the relationship between competitive priorities and structural and infrastructural decisions. Second, it develops a taxonomy of hotels based on their emphasis on several competitive priorities. Finally, after identifying the groups of hotels according to their competitive priorities, their differences are analyzed regarding the importance and emphasis that they endow to operations decisions. Sixty-five hotels are surveyed, and valid instruments are designed to measure competitive priorities and operations decisions. The results show a positive relationship between competitive priorities, and each structural and infrastructural decision analyzed. Findings indicate that the three groups of hotels emphasize different sets of competitive priorities: cost and flexibility, “Do all” hotels, and quality and service. Finally, the results show significant differences among the groups of hotels in their emphasis on infrastructural and structural decisions. The consequences of competing in each of the categories of hotels are considered in the paper.
ISSN: 1862-8516
DOI: 10.1007/s11628-015-0289-7
Source: Service Business[ISSN 1862-8516],v. 10, p. 737-773
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