Please use this identifier to cite or link to this item: http://hdl.handle.net/10553/36055
Title: Immigration and the competitiveness of an island tourism destination: a knowledge-based reputation analysis of Lanzarote, Canary Islands
Authors: García-Almeida, Desiderio Juan 
Hormiga, Esther
UNESCO Clasification: 5311 Organización y dirección de empresas
531290 Economía sectorial: turismo
Keywords: Destination competitiveness
Immigration
Islands
Lanzarote
Reputation
Tourism
Issue Date: 2017
Journal: Island Studies Journal 
Abstract: This paper sheds light on the relationship between immigration and tourism competitiveness on the island of Lanzarote through the analysis of reputation from the demand perspective. The tourists' knowledge about news on immigration from a destination, their contact with immigrants in the area, and the influence of the presence of immigrants there are studied, as all these factors can have a major impact on island competitiveness in tourism. The empirical work has been conducted with a survey of tourists on Lanzarote, Canary Islands, Spain. A total of 359 valid questionnaires were obtained. Results show a relatively low impact and retention of immigration news about the destination, and a low perceived contact with non-European immigrants when visiting the island. Moreover, tourists tend to recognize the positive value created by immigrants on the island, though some negative effects are also indicated. Finally, immigration seems to have a positive impact on the tourist's global satisfaction and loyalty to the island destination.
URI: http://hdl.handle.net/10553/36055
ISSN: 1715-2593
DOI: 10.24043/isj.13
Source: Island Studies Journal,v. 12, p. 207-222
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