Please use this identifier to cite or link to this item: http://hdl.handle.net/10553/24188
Title: Social networks, market transactions, and reputation as a central resource. The Mercado del Mar, a fish market in central Mexico
Authors: Pedrosa Gutiérrez, C.
Hernández, Juan M. 
UNESCO Clasification: 53 Ciencias económicas
Keywords: Trust
Management
Commitment
Evolution
Quality
Issue Date: 2017
Journal: PLoS ONE 
Abstract: Fish consumption in Mexico is considered low (around 12 kg per person per year) and nonhomogeneously distributed across the country. One of the reasons for this situation is the scarcity of wholesale selling sites. In this context, the Mercado del Mar (MM), located in Guadalajara city, Jalisco, is the second biggest wholesale fish market in Mexico, with a distribution of about 500 tons per day and a variety of about 350 different species of fish. In this paper, we argue that MM has accumulated social capital, which is formed from two main resources: buyer and seller relationships, and reputation.
URI: http://hdl.handle.net/10553/24188
ISSN: 1932-6203
DOI: 10.1371/journal.pone.0186063
Source: PLoS ONE [ISSN 1932-6203], v. 12 (10), (e0186063)
Rights: by-nc-nd
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