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http://hdl.handle.net/10553/1887
| Title: | Diseño y validación de un instrumento de medición de la eficacia publicitaria en los medios de comunicación impresos | Authors: | Martín-Santana, Josefa D. | Director: | Beerli-Palacio, Asunción | UNESCO Clasification: | 591003 Prensa 531101 Publicidad 53 Ciencias económicas |
Issue Date: | 1996 | URI: | http://hdl.handle.net/10553/1887 |
| Appears in Collections: | Tesis doctoral |
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