Identificador persistente para citar o vincular este elemento: http://hdl.handle.net/10553/1573
Título: Guidelines to encourage recycling behavior in its current phase of advanced
Autores/as: Díaz Meneses, Gonzalo 
Clasificación UNESCO: 53 Ciencias económicas
531105 Marketing (comercialización)
Palabras clave: Residuos sólidos urbanos
Reciclaje
Conducta del consumidor
Fecha de publicación: 2006
Publicación seriada: Marketing and public policy
Resumen: After a review of the environmental behavior literature, it is clear that the predominant paradigm to conceive environmental behavior proposes that people need to process a large amount of information about ecology and it assumes that recycling is a high involvement desired conduct. Nevertheless, we have highlighted the idea that desired behavior has become a routine or habit with low involvement and then it would seem logical to propose new working strategies to achieve additional recycling performance. To be more specific, new lines of work starting by doing rather than knowing. In addition, we have Sound that there are some sociodemographic characteristics related with this adoption process, so that these characteristics play a moderating role on the recycling adoption behavior and then they must be considered to encourage recycling in the new situation.
URI: http://hdl.handle.net/10553/1573
ISBN: 877573212
Fuente: Marketing and public policy: Conference Proceedings, pp. 150-162
Colección:Artículos
miniatura
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