Please use this identifier to cite or link to this item:
https://accedacris.ulpgc.es/handle/10553/140368
| Title: | Participation and engagement in social networks as a digital communication strategy for museums and art collections: The Dalí case | Authors: | Cabezuelo-Lorenzo, Francisco Quintana Gómez, Ángel |
UNESCO Clasification: | 531290 Economía sectorial: turismo 531105 Marketing (comercialización) |
Keywords: | Museos Marketing digital |
Issue Date: | 2024 | Publisher: | Grupo Compás | Journal: | Marketing And Communication In The Digital Age: Ai, Social Media, And New Narratives | URI: | https://accedacris.ulpgc.es/handle/10553/140368 | ISBN: | 9789942339027 | Source: | Carlos Barros Bastidas, Javier Sierra Sánchez (eds.). Marketing and Communication in the digital age: AI, social media, and new narratives, Compás, p. 40-54, (Enero 2024) |
| Appears in Collections: | Capítulo de libro |
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