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Please use this identifier to cite or link to this item: http://hdl.handle.net/10553/136125
DC FieldValueLanguage
dc.contributor.authorGarcía Cabrera, Antonia Mercedesen_US
dc.contributor.authorGarcía Soto, María Graciaen_US
dc.contributor.authorLlinares-de-Bethencourt, Pabloen_US
dc.contributor.authorCruz-Lecat, M. Carmenen_US
dc.date.accessioned2025-02-13T09:49:30Z-
dc.date.available2025-02-13T09:49:30Z-
dc.date.issued2024en_US
dc.identifier.isbn9781003454465en_US
dc.identifier.urihttp://hdl.handle.net/10553/136125-
dc.description.abstractTourism represents the fastest-growing activity sector in the economy (Vrontis et al., 2022), proving to be a solid option for wealth generation and progress towards achieving the goals of Agenda 2030, established by the United Nations in 2015 (Ferrer-Roca, Guia & Blasco, 2022). Thus, there is a growing competitive rivalry between the various tourist destinations, which compete on a global scale to attract travellers. To face this competition, destinations formulate and implement innovative strategies to increase their “attractiveness”. On the island of Gran Canaria, the public body responsible for formulating and implementing these innovative strategies is the Tourist Board of Gran Canaria.en_US
dc.languageengen_US
dc.publisherRoutledge (Taylor & Francis Group)en_US
dc.relationPID2021-123274NB-I00en_US
dc.sourceCorporate Entrepreneurship and Innovation in Tourism and Hospitality. Global Post Covid-19 Recovery Strategies / edited by Teresa Aguiar-Quintana, Jonathon Day, Francisca Rosa Álamo Veraen_US
dc.subject531290 Economía sectorial: turismoen_US
dc.subject.otherDestinos turísticosen_US
dc.subject.otherCOVIDen_US
dc.titleInnovative strategies applied in a mature destination before, during and after COVID-19: the case of Turismo de Gran Canariaen_US
dc.typeBook Chapteren_US
dc.identifier.doi10.4324/9781003454465-23en_US
dc.identifier.scopus2-s2.0-85195359715-
dc.contributor.orcid#NODATA#-
dc.contributor.orcid#NODATA#-
dc.contributor.orcid#NODATA#-
dc.contributor.orcid#NODATA#-
dc.investigacionCiencias Sociales y Jurídicasen_US
dc.type2Capítulo de libroen_US
dc.utils.revisionSíen_US
dc.identifier.ulpgcSíen_US
dc.identifier.ulpgcSíen_US
dc.identifier.ulpgcSíen_US
dc.identifier.ulpgcSíen_US
dc.contributor.buulpgcBU-ECOen_US
dc.contributor.buulpgcBU-ECOen_US
dc.contributor.buulpgcBU-ECOen_US
dc.contributor.buulpgcBU-ECOen_US
dc.description.spiqQ1
item.fulltextSin texto completo-
item.grantfulltextnone-
crisitem.author.deptGIR IUCES: Estrategia y Negocios Internacionales-
crisitem.author.deptIU de Cibernética, Empresa y Sociedad (IUCES)-
crisitem.author.deptDepartamento de Economía y Dirección de Empresas-
crisitem.author.deptGIR IUCES: Estrategia y Negocios Internacionales-
crisitem.author.deptIU de Cibernética, Empresa y Sociedad (IUCES)-
crisitem.author.deptDepartamento de Economía y Dirección de Empresas-
crisitem.author.orcid0000-0001-9150-7998-
crisitem.author.orcid0000-0001-5020-8166-
crisitem.author.parentorgIU de Cibernética, Empresa y Sociedad (IUCES)-
crisitem.author.parentorgIU de Cibernética, Empresa y Sociedad (IUCES)-
crisitem.author.fullNameGarcía Cabrera, Antonia Mercedes-
crisitem.author.fullNameGarcía Soto, María Gracia-
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