Identificador persistente para citar o vincular este elemento: http://hdl.handle.net/10553/1347
Título: Comparison of two techniques to promote recycling: block leader versus reward
Autores/as: Díaz Meneses, Gonzalo 
Beerli Palacio, María Asunción 
Clasificación UNESCO: 531105 Marketing (comercialización)
Palabras clave: Residuos sólidos urbanos
Reciclaje
Conducta del consumidor
Fecha de publicación: 2003
Publicación seriada: Journal of Environmental Systems 
Resumen: This work centers on the study of the recycling adoption making process due to the application of promotion techniques from a immediate perspective: 1) reward technique described as giving a gift to the participants in a promotion program within a lottery; and 2) commitment by block leader technique characterized by the agreeing subject signing a request or statement in which he/she promises to fulfill the conditions of the recycling thanks to the encouragement of a person who belongs to the same social circle. So, we carried out a quasi-experimental work whose results led us to explain the immediate response to these recycling promotion techniques. It contributes to the marketing literature in: 1) understanding the effects of these techniques on people's beliefs and attitudes; and 2) explaining the response to recycling promotion techniques. The practical implications that may stem from these contributions are of an educational nature and for public management of promotion campaigns.
URI: http://hdl.handle.net/10553/1347
ISSN: 0047-2433
DOI: 10.2190/80XY-MBQ0-YKX5-QBBU
Fuente: Journal of Environmental Systems [ISSN 0047-2433], v. 30 (2), p. 105-134, (Diciembre 2003)
Colección:Artículos
miniatura
Adobe PDF (299,06 kB)
Vista completa

Google ScholarTM

Verifica

Altmetric


Comparte



Exporta metadatos



Los elementos en ULPGC accedaCRIS están protegidos por derechos de autor con todos los derechos reservados, a menos que se indique lo contrario.