Please use this identifier to cite or link to this item:
Title: Comparison of two techniques to promote recycling: block leader versus reward
Authors: Díaz Meneses, Gonzalo 
Beerli Palacio, María Asunción 
UNESCO Clasification: 531105 Marketing (comercialización)
Keywords: Residuos sólidos urbanos
Conducta del consumidor
Issue Date: 2003
Journal: Journal of Environmental Systems 
Abstract: This work centers on the study of the recycling adoption making process due to the application of promotion techniques from a immediate perspective: 1) reward technique described as giving a gift to the participants in a promotion program within a lottery; and 2) commitment by block leader technique characterized by the agreeing subject signing a request or statement in which he/she promises to fulfill the conditions of the recycling thanks to the encouragement of a person who belongs to the same social circle. So, we carried out a quasi-experimental work whose results led us to explain the immediate response to these recycling promotion techniques. It contributes to the marketing literature in: 1) understanding the effects of these techniques on people's beliefs and attitudes; and 2) explaining the response to recycling promotion techniques. The practical implications that may stem from these contributions are of an educational nature and for public management of promotion campaigns.
ISSN: 0047-2433
DOI: 10.2190/80XY-MBQ0-YKX5-QBBU
Source: Journal of Environmental Systems [ISSN 0047-2433], v. 30 (2), p. 105-134, (Diciembre 2003)
Appears in Collections:Artículos
Adobe PDF (299,06 kB)
Show full item record

Google ScholarTM




Export metadata

Items in accedaCRIS are protected by copyright, with all rights reserved, unless otherwise indicated.