Identificador persistente para citar o vincular este elemento: http://hdl.handle.net/10553/130934
Título: The growth of a family-run restaurant in Madrid through entrepreneurial innovation
Autores/as: Aguiar Quintana, Juana Teresa 
Madariaga, Jesús García
Clasificación UNESCO: 531290 Economía sectorial: turismo
5311 Organización y dirección de empresas
Palabras clave: Turismo
Dirección de empresas
Fecha de publicación: 2024
Editor/a: Routledge (Taylor & Francis Group) 
Publicación seriada: Corporate Entrepreneurship And Innovation In Tourism And Hospitality: Global Post Covid-19 Recovery Strategies
Resumen: Restaurante Manolo was founded in 1934 in Madrid as a family business. For almost a century, four generations of the family have been working there. They have gone through different crises and adapted to the context by creating a new business model. The main objective of this chapter is to study the survival of this restaurant over almost a century through its corporate entrepreneurship actions. Some of the internal corporate entrepreneurial decisions were adopted due to the opportunities arising from the growth of gastronomic tourism in the capital of Spain. However, this business also faced some barriers like the COVID-19 pandemic, which affected this restaurant’s decisions regarding organisation, pricing strategies, and business model. In this case study, the authors describe the process of developing corporate entrepreneurship actions and their concretion in terms of the company’s digitalisation and the digital marketing and human resource management strategies developed by the managers to achieve high satisfaction among their customers and employees. Finally, the main achievements and the lessons learned from these actions are also explained.
URI: http://hdl.handle.net/10553/130934
ISBN: 9781040003961
DOI: 10.4324/9781003454465-16
Fuente: Corporate Entrepreneurship and Innovation in Tourism and Hospitality: Global Post COVID-19 Recovery Strategies[EISSN ], p. 191-201, (Enero 2024)
Colección:Capítulo de libro
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