Please use this identifier to cite or link to this item:
http://hdl.handle.net/10553/130317
| Title: | ¿Cómo afecta a las generaciones Z y Millennials la inclusión de subtítutlos en los vídeos de branded content cultural? | Authors: | Robaina Calderín, Lorena Martín Santana, Josefa Delia |
UNESCO Clasification: | 531290 Economía sectorial: turismo 531105 Marketing (comercialización) |
Issue Date: | 2023 | Publisher: | ESIC Editorial | Conference: | XXXIV Congreso Internacional de Marketing (AEMARK 2023) | URI: | http://hdl.handle.net/10553/130317 | ISBN: | 978-84-1192-062-9 |
| Appears in Collections: | Actas de congresos |
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