Please use this identifier to cite or link to this item:
http://hdl.handle.net/10553/1232
| Title: | La autocongruencia en el comportamiento del consumidor: una aplicación empírica en las organizaciones no lucrativas | Authors: | Beerli-Palacio, Asunción | Director: | Díaz Meneses, Gonzalo | Keywords: | Organizaciones no lucrativas Conducta del consumidor |
Issue Date: | 2002 | URI: | http://hdl.handle.net/10553/1232 | ISBN: | 8477194823 | Source: | I Jornadas Internacionales de Marketing Público y no Lucrativo, pp. 305-318 |
| Appears in Collections: | Actas de congresos |
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