Construction and deconstruction of gender stereotypes through translation: The case of Frozen

Abstract

Gender stereotypes have been present in all aspects of human life and are an evidence of the imbalance between men and women in the world. Since the first feminist wave in the XVIII and XIX centuries, a women's revolution has taken place in both social and occupational contexts such as the workplace, politics, family, culture, etc. in the search for equality between men and women: "( ... ) women sought to redefine their roles beyond homemaking and childcare. Their struggle for equal rights and opportunities has increased the numbers of women entering a wide variety of occupations including male-dominated ones" (Bussey and Bandura 1999: 691).