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Title: The post-COVID-19 tourism recovery led by crisis-resistant tourists: Surf tourism preferences in the Canary Islands
Authors: Aguiar Quintana, Juana Teresa 
Román García, Concepción 
Gubisch, Philipp M.M.
UNESCO Clasification: 531290 Economía sectorial: turismo
Keywords: Discrete choice model
Surf tourism, et al
Issue Date: 2022
Journal: Tourism Management Perspectives 
Abstract: The post-COVID-19 tourism recovery is most likely to be led by crisis-resistant tourists (Hajibaba, Gretzel, Leisch and Dolnicar, 2015). The surf tourism market is highly crisis resistant (Dolnicar and Fluker, 2003a) and has potential to expand during the pandemic (Mach and Ponting, 2021), especially with the advances in technologies for remote workers. In an attempt to answer Hritz and Franzidis' (2018) call for further research on this niche market in order to ascertain the significance of surf tourism in a particular community, we provide a baseline for surf tourism in terms of these niche preferences and satisfaction levels in Gran Canaria (Spain). The study is based on a discrete choice model that relies on preferences elicited through best-worst scaling methods. Our research demonstrates that the BWS scores can be used to develop a destination attribute quality index based on importance and satisfaction scales and provides important information to destination managers.
ISSN: 2211-9736
DOI: 10.1016/j.tmp.2022.101041
Source: Tourism Management Perspectives [ISSN 2211-9736], v. 44, 101041, (Octubre 2022)
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