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Title: The Western immigrant as tourism entrepreneur in Morocco
Authors: Suárez Ortega, Sonia María 
García Cabrera, Antonia Mercedes 
UNESCO Clasification: 531290 Economía sectorial: turismo
Keywords: Hospitality industry
Institutional theory
Liability of foreignness
Issue Date: 2022
Project: El Cambio Regulativo, Normativoy Cognitivo-Cultural Como Promotor Del Emprendimiento Internacional de la Empresa Española. Propuestas de Adaptación E Innovación Institucional 
Journal: Annals of tourism research empirical insights 
Abstract: Taking into consideration the increasing phenomenon of Western migration toward developing countries and its potential for developing the local tourism industry, this study analyses the institutional challenges faced by tourism entrepreneurs when managing a small and medium-sized lodging in a developing economy. Moreover, it focuses on Western immigrants entrepreneurs to explore how effective are two processes for acquiring institutional knowledge – congenital and vicarious learning – in reducing the degree to which Western immigrants face institutional challenges when managing their lodgings. Evidence gathered from a sample of entrepreneurs with lodgings in Morocco suggests that congenital and vicarious learning are effective in helping Western immigrant entrepreneurs to face Poor policies, Corruption, and Cultural problems in Morocco.
ISSN: 2666-9579
DOI: 10.1016/j.annale.2022.100058
Source: Annals of Tourism Research Empirical Insights [ISSN 2666-9579], v. 3 (2), 100058, (Noviembre 2022)
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