Please use this identifier to cite or link to this item: http://hdl.handle.net/10553/110732
Title: Blood donation barriers: how does donor profile affect them?
Authors: Romero Domínguez, Laura 
Martín Santana, Josefa Delia 
Sánchez Medina, Agustín Jesús 
Beerli Palacio, María Asunción 
UNESCO Clasification: 531207 Sanidad
611402 Actitudes
Keywords: Blood donation
Barriers
Donor profle
Sociodemographics
Donation behavior
Issue Date: 2021
Journal: International Review on Public and Nonprofit Marketing 
Abstract: Donation barriers are a crucial factor to consider in the study of blood donor behavior. Since blood donors do not behave homogeneously, the aim of this work is to analyze how the donor profle (i.e. sociodemographic characteristics and donation behavior) infuences the prevalence of blood donation barriers. A total of 5,353 active donors in the Canary Islands (Spain) completed an online survey. Given the general lack of agreement concerning the conceptualization and measurement of donation barriers, an integrative 25-item barrier scale, which is the result of grouping all barriers identifed in the literature according to the concept of obstacle which they represent, was designed and validated. The results indicate that individuals between 18 and 35 years of age, with university education and higher income are more likely to be afected by donation barriers. At the same time, individuals who donate once or twice a year, and those with shorter experience as donors, are more prone to experience donation barriers. The present study is useful for blood transfusion centers, because it shows that centers must identify which donation barriers are the most prevalent in their donor pool, as well as which donor groups are the most afected by them. Thus, blood transfusion centers will be able to design appropriate marketing actions to reduce or eliminate those barriers that prevent active donors to donate repetively
URI: http://hdl.handle.net/10553/110732
ISSN: 1865-1984
DOI: 10.1007/s12208-021-00303-5
Source: International Review on Public and Nonprofit Marketing [ISSN 1865-1984], 8 de julio 2021
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