Please use this identifier to cite or link to this item: http://hdl.handle.net/10553/935
Title: Preference heterogeneity and willingness to pay for travel time
Authors: Amador Morera, Francisco Javier
Director: González Marrero, Rosa Marina
Ortúzar Salas, Juan de Dios
Keywords: Turismo
Viajes
Consumidores
Preferencias
Modelos matemáticos
Issue Date: 2004
Abstract: We examined different model specifications to detect the presence of preference heterogeneity in a mode choice context. The specification that worked best allows for both systematic and random variations in tastes. Using parameters obtained at the individual level through Bayesian inference methods, subjective values of travel time (SVT) and expected individual compensated variation were derived and aggregated to obtain measures of social welfare. Results suggest that the benefit measures, both at the individual and at the social level, are sensitive to preference heterogeneity assumptions. SVT and welfare changes derived from travel time reductions could be underestimated if the traditional assumption of taste homogeneity is made (we detected differences up to 30% in both types of measures). We also obtained an empirical value for the error made when evaluating changes in social welfare using an approximation of the expected individual compensated variation (expressed as a function of individual SVT) rather than its exact expression.
URI: http://hdl.handle.net/10553/935
Source: Documentos de Trabajo Conjuntos ULPGC-ULL, 2004-12
Appears in Collections:Documento de trabajo
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