Please use this identifier to cite or link to this item: http://hdl.handle.net/10553/73829
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dc.contributor.authorDiaz-Meneses, Gonzaloen_US
dc.contributor.authorLuri-Rodriguez, Ignacioen_US
dc.date.accessioned2020-07-27T14:31:14Z-
dc.date.available2020-07-27T14:31:14Z-
dc.date.issued2015en_US
dc.identifier.issn2213-994Xen_US
dc.identifier.otherWoS-
dc.identifier.urihttp://hdl.handle.net/10553/73829-
dc.description.abstractThe application of classic management models for sustainability is not enough to ensure quality of life for local inhabitants in a community with a massive tourism industry. The development of tourism in an area carries economic and social benefits as well as costs. The aim of this chapter is to describe said benefits and costs so that Social Marketing can be used to improve the quality of life of residents while at the same time achieving a higher service satisfaction in visitors. In this chapter, classical management models and a social marketing perspective are compared, reaching the conclusion that social marketing could and should be used to address the impact of tourism. From a social marketing point of view, a three-step solution is proposed. Finally, a review of social marketing techniques and keys to success is put forward.en_US
dc.languageengen_US
dc.relation.ispartofApplying quality of life researchen_US
dc.sourceInnovations in Social Marketing and Public Health Communication. Improving the Quality of Life for Individuals and Communities / Walter Wymer (Ed.), p. 159-172, (2015)en_US
dc.subject531290 Economía sectorial: turismoen_US
dc.subject.otherSustainable Tourismen_US
dc.subject.otherClassic Managementen_US
dc.subject.otherSocial Marketingen_US
dc.subject.otherTourism Industryen_US
dc.titleOn Drenching the Massive, Mature Tourist Destinations in the Sunny and Sandy Social Marketing Innovationen_US
dc.typeinfo:eu-repo/semantics/Articleen_US
dc.typeArticleen_US
dc.identifier.doi10.1007/978-3-319-19869-9_8en_US
dc.identifier.isi000445180400008-
dc.identifier.eissn2213-9958-
dc.description.lastpage172en_US
dc.description.firstpage159en_US
dc.investigacionCiencias Sociales y Jurídicasen_US
dc.type2Artículoen_US
dc.contributor.daisngid10222565-
dc.contributor.daisngid29035256-
dc.description.numberofpages14en_US
dc.utils.revisionen_US
dc.contributor.wosstandardWOS:Diaz-Meneses, G-
dc.contributor.wosstandardWOS:Luri-Rodriguez, I-
dc.date.coverdate2015en_US
dc.identifier.ulpgces
item.fulltextCon texto completo-
item.grantfulltextopen-
crisitem.author.deptEconomía, medioambiente, sostenibilidad y turismo-
crisitem.author.deptIU de Turismo y Desarrollo Económico Sostenible-
crisitem.author.deptDepartamento de Economía y Dirección de Empresas-
crisitem.author.orcid0000-0001-6260-385X-
crisitem.author.parentorgIU de Turismo y Desarrollo Económico Sostenible-
crisitem.author.fullNameDíaz Meneses, Gonzalo-
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