Please use this identifier to cite or link to this item: http://hdl.handle.net/10553/72502
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dc.contributor.authorMartin Santana, Josefa D.en_US
dc.contributor.authorCabrera Suarez, Ma Katiuskaen_US
dc.date.accessioned2020-05-18T08:06:39Z-
dc.date.available2020-05-18T08:06:39Z-
dc.date.issued2007en_US
dc.identifier.issn1131-6837en_US
dc.identifier.otherWoS-
dc.identifier.urihttp://hdl.handle.net/10553/72502-
dc.description.abstractThis work has as its main goal to analyze the importance that the small family firm give to the different dimensions of the strategic management of marketing in terms of several demographic features and the generational evolution. With this aim, a quantitative study has been developed where the predecessors and the successors of a sample of family firms have been personally interviewed. The results show that there are two groups of firms with different approaches to marketing in its strategic dimension. Also, there are certain differences in the role of the strategic marketing in terms of the legal form, age, size generational evolution of the firms, and it's effects on business results.en_US
dc.languagespaen_US
dc.relation.ispartofCuadernos de Gestionen_US
dc.sourceCuadernos De Gestion[ISSN 1131-6837],v. 7 (1), p. 85-100, (2007)en_US
dc.subject5311 Organización y dirección de empresasen_US
dc.subject.otherStrategic Marketingen_US
dc.subject.otherFamily Businessen_US
dc.subject.otherGenerationsen_US
dc.titleStrategic marketing management in the small family firmen_US
dc.typeinfo:eu-repo/semantics/Articleen_US
dc.typeArticleen_US
dc.identifier.scopus84986885165-
dc.identifier.isi000420032700005-
dc.contributor.authorscopusid35792397700-
dc.contributor.authorscopusid8343347100-
dc.identifier.eissn1988-2157-
dc.description.lastpage100en_US
dc.identifier.issue1-
dc.description.firstpage85en_US
dc.relation.volume7en_US
dc.investigacionCiencias Sociales y Jurídicasen_US
dc.type2Artículoen_US
dc.contributor.daisngid6802554-
dc.contributor.daisngid11542395-
dc.description.numberofpages16en_US
dc.utils.revisionen_US
dc.contributor.wosstandardWOS:Santana, JDM-
dc.contributor.wosstandardWOS:Suarez, MKC-
dc.date.coverdateEnero 2007en_US
dc.identifier.ulpgces
dc.description.sellofecytSello FECYT
dc.description.esciESCI
dc.description.erihplusERIH PLUS
item.grantfulltextnone-
item.fulltextSin texto completo-
crisitem.author.deptGIR IUCTC: Dirección de Marketing, RSC y empresa familiar-
crisitem.author.deptIU de Ciencias y Tecnologías Cibernéticas-
crisitem.author.deptDepartamento de Economía y Dirección de Empresas-
crisitem.author.orcid0000-0002-7078-0271-
crisitem.author.parentorgIU de Ciencias y Tecnologías Cibernéticas-
crisitem.author.fullNameMartín Santana, Josefa Delia-
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