Please use this identifier to cite or link to this item: http://hdl.handle.net/10553/71005
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dc.contributor.authorAhmed, Ayat Zakien_US
dc.contributor.authorRodríguez Díaz, Manuelen_US
dc.date.accessioned2020-03-21T06:06:01Z-
dc.date.available2020-03-21T06:06:01Z-
dc.date.issued2020en_US
dc.identifier.issn2071-1050en_US
dc.identifier.otherScopus-
dc.identifier.urihttp://hdl.handle.net/10553/71005-
dc.description.abstractThe aim of this study is to propose a methodology to define the positioning of airlines in terms of their online reputation measured with quantitative variables and applied in the airline industry. Reviews shared on the Internet give key information about service quality and value as perceived by customers. To carry out the empirical study, we obtained the information available on TripAdvisor about airlines in Europe, the USA, Canada, and other countries in America, differentiating also between airlines that follow a low-cost strategy and those that do not apply it. The results show that there is a significant difference in key service quality variables between airlines in the different geographical areas studied on the one hand, and the low-cost strategy applied on the other. The variables to be used to conduct the positioning analysis in the airlines are determined. They also show that the methodology has relevant practical implications and provides tools to further develop research related to the online reputation and strategic positioning of airlines.en_US
dc.languageengen_US
dc.relation.ispartofSustainability (Switzerland)en_US
dc.sourceSustainability (Switzerland) [ISSN 2071-1050],v. 12 (3), 1184en_US
dc.subject531212 Transportes y comunicacionesen_US
dc.subject.otherAirlinesen_US
dc.subject.otherCustomer Valueen_US
dc.subject.otherMarket Positioningen_US
dc.subject.otherOnline Customer Reviewen_US
dc.subject.otherOnline Reputationen_US
dc.subject.otherService Qualityen_US
dc.titleAnalyzing the online reputation and positioning of airlinesen_US
dc.typeinfo:eu-repo/semantics/Articleen_US
dc.typeArticleen_US
dc.identifier.doi10.3390/su12031184en_US
dc.identifier.scopus85081278021-
dc.contributor.authorscopusid57215576062-
dc.contributor.authorscopusid23976518500-
dc.identifier.issue3-
dc.relation.volume12en_US
dc.investigacionCiencias Sociales y Jurídicasen_US
dc.type2Artículoen_US
dc.utils.revisionen_US
dc.identifier.ulpgces
dc.description.sjr0,612
dc.description.jcr3,251
dc.description.sjrqQ1
dc.description.jcrqQ2
dc.description.scieSCIE
dc.description.ssciSSCI
dc.description.erihplusERIH PLUS
item.fulltextSin texto completo-
item.grantfulltextnone-
crisitem.author.deptDepartamento de Economía y Dirección de Empresas-
crisitem.author.orcid0000-0003-2513-418X-
crisitem.author.fullNameRodríguez Díaz, Manuel-
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