Identificador persistente para citar o vincular este elemento: http://hdl.handle.net/10553/70862
Título: A review on horizontal and destination loyalty
Autores/as: Moreno Gil, Sergio 
Almeida Santana, Arminda 
Clasificación UNESCO: 531290 Economía sectorial: turismo
Palabras clave: Horizontal Loyalty
Coopetition
Competitiveness
Segmenting Image Motivations
Fecha de publicación: 2019
Publicación seriada: International journal of tourism & hotel business management 
Resumen: This contribution conducts a mini-review of the topic Horizontal Loyalty based on the paper written by Almeida and Moreno (2018). The traditional analysis of loyalty centred on a single destination and with a onedimensional perspective has recently been questioned. This study analyses horizontal loyalty, and explains the factors that determine this behavior. This paper also identifies the differences between the variables that explain horizontal loyalty and the loyalty to a single destination. This study is the first empirical application of this focus to a tourist destination. The results help to understand the necessary change of focus in the study of loyalty in the tourist context, as well as in the design of strategies, where the emphasis should be placed on tourists. This way, destinations will be able to improve their competitiveness.
URI: http://hdl.handle.net/10553/70862
ISSN: 2641-6948
Fuente: International Journal of Tourism & Hotel Business Management [ISSN 2641-6948], v. 1 (3), p. 163-168
Colección:Artículos
miniatura
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