Please use this identifier to cite or link to this item: http://hdl.handle.net/10553/70153
DC FieldValueLanguage
dc.contributor.authorRomero Domínguez, Lauraen_US
dc.contributor.authorMartín Santana, Josefa Deliaen_US
dc.contributor.authorSánchez Medina, Agustín Jesúsen_US
dc.contributor.authorBeerli Palacio, María Asunciónen_US
dc.date.accessioned2020-02-05T12:52:44Z-
dc.date.available2020-02-05T12:52:44Z-
dc.date.issued2021en_US
dc.identifier.issn1049-5142en_US
dc.identifier.otherScopus-
dc.identifier.urihttp://hdl.handle.net/10553/70153-
dc.description.abstractAlthough blood is essential in healthcare systems for medical and surgical use, it is still a scarce resource. Given that blood cannot be produced artificially, donors are the backbone of the system, which is why it is crucial for transfusion centers to understand the factors that determine their behavior. The goal of this study is to help decision-makers at transfusion understand what lines of research have been developed in the literature and which ones might be useful to define and assess actions related to the attributes of the donation system and donor behavior. To that end, this work aims to present an overview of the available literature on blood donor behavior from a social marketing perspective, which is of paramount importance in the context of blood donation. Based on the results of this review, which was performed by using the text mining methodology, this study presents current lines of investigation, and proposes additional future lines.en_US
dc.languageengen_US
dc.relationla Orientación de Los Centros de Transfusión de Sangre Españoles Hacia Sus Principales Stakeholders Desde Una Perspectiva de Capital Social y Su Influencia en la Perfomanceen_US
dc.relation.ispartofJournal of Nonprofit and Public Sector Marketingen_US
dc.sourceJournal of Nonprofit and Public Sector Marketing[ISSN 1049-5142], v. 33(3), p. 307–358en_US
dc.subject531207 Sanidaden_US
dc.subject.otherBlood Donationen_US
dc.subject.otherBlood Donor Behavioren_US
dc.subject.otherContent Analysisen_US
dc.subject.otherSocial Marketingen_US
dc.subject.otherText Miningen_US
dc.subject.otherDonaciones de sangreen_US
dc.titleLines of scientific research in the study of blood donor behavior from a social marketing perspectiveen_US
dc.typeinfo:eu-repo/semantics/articleen_US
dc.typearticleen_US
dc.identifier.doi10.1080/10495142.2019.1707741en_US
dc.identifier.scopus85077154834-
dc.identifier.isi000504191800001-
dc.contributor.authorscopusid57210854436-
dc.contributor.authorscopusid20434158000-
dc.contributor.authorscopusid25638866100-
dc.contributor.authorscopusid57212584076-
dc.identifier.eissn1540-6997-
dc.investigacionCiencias Sociales y Jurídicasen_US
dc.type2Artículoen_US
dc.contributor.daisngid31600073-
dc.contributor.daisngid2804646-
dc.contributor.daisngid4569672-
dc.contributor.daisngid4513149-
dc.description.numberofpages52en_US
dc.utils.revisionen_US
dc.contributor.wosstandardWOS:Romero-Dominguez, L-
dc.contributor.wosstandardWOS:Martin-Santana, JD-
dc.contributor.wosstandardWOS:Sanchez-Medina, AJ-
dc.contributor.wosstandardWOS:Beerli-Palacio, A-
dc.identifier.ulpgcen_US
dc.identifier.ulpgcen_US
dc.identifier.ulpgcen_US
dc.identifier.ulpgcen_US
dc.contributor.buulpgcBU-ECOen_US
dc.description.sjr0,389
dc.description.sjrqQ3
dc.description.esciESCI
dc.description.miaricds10,0
item.grantfulltextnone-
item.fulltextSin texto completo-
crisitem.project.principalinvestigatorMartín Santana, Josefa Delia-
crisitem.author.deptGIR IUCTC: Dirección de Marketing, RSC y empresa familiar-
crisitem.author.deptIU de Ciencias y Tecnologías Cibernéticas-
crisitem.author.deptDepartamento de Economía y Dirección de Empresas-
crisitem.author.deptGIR IUCTC: Empresa, tecnología, comportamiento y sostenibilidad-
crisitem.author.deptIU de Ciencias y Tecnologías Cibernéticas-
crisitem.author.deptGIR IUCTC: Dirección de Marketing, RSC y empresa familiar-
crisitem.author.deptIU de Ciencias y Tecnologías Cibernéticas-
crisitem.author.deptDepartamento de Economía y Dirección de Empresas-
crisitem.author.orcid0000-0002-7078-0271-
crisitem.author.orcid0000-0002-7569-3556-
crisitem.author.orcid0000-0003-1457-0250-
crisitem.author.orcid0000-0002-1149-2544-
crisitem.author.parentorgIU de Ciencias y Tecnologías Cibernéticas-
crisitem.author.parentorgIU de Ciencias y Tecnologías Cibernéticas-
crisitem.author.parentorgIU de Ciencias y Tecnologías Cibernéticas-
crisitem.author.fullNameRomero Domínguez, Laura-
crisitem.author.fullNameMartín Santana, Josefa Delia-
crisitem.author.fullNameSánchez Medina, Agustín Jesús-
crisitem.author.fullNameBeerli Palacio, María Asunción-
Appears in Collections:Artículos
Show simple item record

SCOPUSTM   
Citations

1
checked on Jun 19, 2022

WEB OF SCIENCETM
Citations

3
checked on Jun 19, 2022

Page view(s)

120
checked on Jun 11, 2022

Google ScholarTM

Check

Altmetric


Share



Export metadata



Items in accedaCRIS are protected by copyright, with all rights reserved, unless otherwise indicated.