Please use this identifier to cite or link to this item: http://hdl.handle.net/10553/70132
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dc.contributor.authorAlmeida Santana, Armindaen_US
dc.contributor.authorMoreno Gil, Sergioen_US
dc.date.accessioned2020-02-05T12:52:36Z-
dc.date.available2020-02-05T12:52:36Z-
dc.date.issued2019en_US
dc.identifier.issn2071-1050en_US
dc.identifier.otherScopus-
dc.identifier.otherWoS-
dc.identifier.urihttp://hdl.handle.net/10553/70132-
dc.description.abstractThere is currently a growing concern about the consequences of tourism activity on the environment. In this regards, sustainable management is understood as a key element that can help destination marketing organizations (DMOs) to improve a tourist destination's competitiveness. This study provides some clues about the best way to develop the image and branding of a destination using the concept of sustainable image. Through an analysis of 28,947 tourists from 18 European countries, this paper studies what sociodemographic, cultural, and behavioral characteristics of tourists influence their perception of sustainable destination. The results of the binomial logit analysis show that destination primary and secondary images, motivations, cultural background of tourists, and sociodemographic characteristics are determinant factors explaining the perception of sustainable destination image (SDI). Thus, the fundamental role of segmentation to positioning a destination as a sustainable destination is suggested. The study provides interesting recommendations for DMOs in order to be able to design better marketing strategies focused on destination image.en_US
dc.languageengen_US
dc.relationEntendiendo la Relación Entre la Imagen y Las Emociones. Comunicación de Experiencias Turístidas en El Entorno Multimedia.en_US
dc.relationComunicación de Experiencias Turísticas en El Entorno Multimedia. Un Análisis de la Relación Entre la Imagen y Las Emociones.en_US
dc.relation.ispartofSustainability (Switzerland)en_US
dc.sourceSustainability (Switzerland) [ISSN 2071-1050], v. 11 (22), 6466en_US
dc.subject531290 Economía sectorial: turismoen_US
dc.subject531105 Marketing (comercialización)en_US
dc.subject.otherCommunicationen_US
dc.subject.otherDestination Imageen_US
dc.subject.otherMarketing Strategiesen_US
dc.subject.otherSegmentationen_US
dc.subject.otherSustainable Destinationen_US
dc.subject.otherImagen turísticaen_US
dc.subject.otherTourism Destinationen_US
dc.subject.otherInformation-Sourcesen_US
dc.subject.otherTravelen_US
dc.subject.otherLanzaroteen_US
dc.titlePerceived sustainable destination image: Implications for marketing strategies in Europeen_US
dc.typeinfo:eu-repo/semantics/articleen_US
dc.typeArticleen_US
dc.identifier.doi10.3390/su11226466en_US
dc.identifier.scopus85075856340-
dc.identifier.isi000503277900279-
dc.contributor.authorscopusid57193764608-
dc.contributor.authorscopusid57209252663-
dc.identifier.eissn2071-1050-
dc.identifier.issue22-
dc.relation.volume11en_US
dc.investigacionCiencias Sociales y Jurídicasen_US
dc.type2Artículoen_US
dc.contributor.daisngid9194672-
dc.contributor.daisngid3536733-
dc.description.numberofpages12en_US
dc.utils.revisionen_US
dc.contributor.wosstandardWOS:Almeida-Santana, A-
dc.contributor.wosstandardWOS:Moreno-Gil, S-
dc.date.coverdateNoviembre 2019en_US
dc.identifier.ulpgcen_US
dc.contributor.buulpgcBU-ECOen_US
dc.description.sjr0,581
dc.description.jcr2,576
dc.description.sjrqQ2
dc.description.jcrqQ2
dc.description.scieSCIE
dc.description.ssciSSCI
dc.description.erihplusERIH PLUS
item.grantfulltextopen-
item.fulltextCon texto completo-
crisitem.project.principalinvestigatorMoreno Gil, Sergio-
crisitem.project.principalinvestigatorMoreno Gil, Sergio-
crisitem.author.deptGIR Economía, medioambiente, sostenibilidad y turismo-
crisitem.author.deptIU de Turismo y Desarrollo Económico Sostenible-
crisitem.author.deptDepartamento de Economía y Dirección de Empresas-
crisitem.author.deptGIR Economía, medioambiente, sostenibilidad y turismo-
crisitem.author.deptIU de Turismo y Desarrollo Económico Sostenible-
crisitem.author.deptDepartamento de Economía y Dirección de Empresas-
crisitem.author.orcid0000-0002-8995-3056-
crisitem.author.orcid0000-0001-6905-8073-
crisitem.author.parentorgIU de Turismo y Desarrollo Económico Sostenible-
crisitem.author.parentorgIU de Turismo y Desarrollo Económico Sostenible-
crisitem.author.fullNameAlmeida Santana, Arminda Del Carmen-
crisitem.author.fullNameMoreno Gil, Sergio-
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