Please use this identifier to cite or link to this item: http://hdl.handle.net/10553/54977
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dc.contributor.authorRodríguez-Díaz, Manuelen_US
dc.contributor.authorRodríguez Díaz, Rosaen_US
dc.contributor.authorRodríguez Voltes, Ana Cristinaen_US
dc.contributor.authorRodríguez-Voltes, Crina Isabelen_US
dc.date.accessioned2019-02-18T15:58:44Z-
dc.date.available2019-02-18T15:58:44Z-
dc.date.issued2018en_US
dc.identifier.issn2071-1050en_US
dc.identifier.otherWoS-
dc.identifier.urihttp://hdl.handle.net/10553/54977-
dc.description.abstractPrice is fundamental in the competitive strategy of lodgings. Determining whether a company is setting its prices appropriately in relation to its main competitors and customer expectations is essential in the new digital age. Online reputation is a way of measuring customer ratings and, when shared on the Internet, it generates expectations for future users. On the other hand, websites specializing in tourism constantly provide updated information about the prices offered by lodgings. The purpose of this study is to establish whether there is a relationship between price and the main variables of online reputation (perceived value, added value and perceived quality of service) as well as the function that best suits considering the category of accommodation, using the information available on the website Booking.com. The methodology applied is regression analysis using different functions (linear, logarithmic, inverse, quadratic and cubic). In addition, 4- and 5-star lodgings are analysed separately from those with 3 stars or less, concluding that there are significant differences between the variables that best explain the price, as well as the functions that best achieve this fit. In 4 and 5-star accommodations, the average quality of service variable is the one most related to prices, whereas in 3-star accommodations or less, the added value is the variable most related to prices. The cubic, quadratic and logarithmic functions get the best adjustments. The results obtained are of great interest to the management of the accommodation as customer ratings are linked to price levels in a competitive environment. This methodology facilitates the definition of the strategy and tactics of prices on the basis of real and updated market data, indicating in the conclusions the direct implication in the future development of learning machines and artificial intelligence applied to tourism.en_US
dc.languageengen_US
dc.relation.ispartofSustainability (Switzerland)en_US
dc.sourceSustainability [ISSN 2071-1050], v. 10(12), 4474en_US
dc.subject530601 Economía, investigación y desarrollo experimentalen_US
dc.subject.otherTourism Destination Imageen_US
dc.subject.otherHotel Revenue Managementen_US
dc.subject.otherCustomer Satisfactionen_US
dc.subject.otherService Qualityen_US
dc.subject.otherConsumer Perceptionsen_US
dc.subject.otherPerceived Valueen_US
dc.subject.otherSocial Mediaen_US
dc.subject.otherReviewsen_US
dc.subject.otherHospitalityen_US
dc.subject.otherCompetitionen_US
dc.subject.otherOnline Reputationen_US
dc.subject.otherPriceen_US
dc.subject.otherOnline Customer Reviewen_US
dc.subject.otherLodging Categoryen_US
dc.subject.otherService Qualityen_US
dc.subject.otherAdded Valueen_US
dc.titleAnalysing the relationship between price and online reputation by lodging categoryen_US
dc.typeinfo:eu-repo/semantics/articleen_US
dc.typeArticleen_US
dc.identifier.doi10.3390/su10124474en_US
dc.identifier.scopus85057460042-
dc.identifier.isi000455338100140-
dc.contributor.authorscopusid23976518500-
dc.contributor.authorscopusid57200120101-
dc.contributor.authorscopusid57200120577-
dc.contributor.authorscopusid57200119803-
dc.identifier.eissn2071-1050-
dc.identifier.issue4474-
dc.identifier.issue12-
dc.relation.volume10en_US
dc.investigacionCiencias Sociales y Jurídicasen_US
dc.type2Artículoen_US
dc.contributor.daisngid28993219-
dc.contributor.daisngid13350733-
dc.contributor.daisngid11907433-
dc.contributor.daisngid11783610-
dc.description.numberofpages16en_US
dc.utils.revisionen_US
dc.contributor.wosstandardWOS:Rodriguez-Diaz, M-
dc.contributor.wosstandardWOS:Rodriguez-Diaz, R-
dc.contributor.wosstandardWOS:Rodriguez-Voltes, AC-
dc.contributor.wosstandardWOS:Rodriguez-Voltes, CI-
dc.date.coverdateDiciembre 2018en_US
dc.identifier.ulpgcen_US
dc.contributor.buulpgcBU-ECOen_US
dc.description.sjr0,549
dc.description.jcr2,592
dc.description.sjrqQ2
dc.description.jcrqQ2
dc.description.scieSCIE
dc.description.ssciSSCI
dc.description.erihplusERIH PLUS
item.fulltextSin texto completo-
item.grantfulltextnone-
crisitem.author.deptGIR Organización y dirección de empresas (Management)-
crisitem.author.deptDepartamento de Economía y Dirección de Empresas-
crisitem.author.orcid0000-0003-2513-418X-
crisitem.author.orcid0000-0002-5784-3266-
crisitem.author.parentorgDepartamento de Economía y Dirección de Empresas-
crisitem.author.fullNameRodríguez Díaz, Manuel-
crisitem.author.fullNameRodríguez Díaz, Rosa-
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